Style
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Doja Cat’s Most Iconic Makeup Looks
Doja Cat consistently makes her face a canvas for art, and it’s redefining the world of beauty.
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7 Must-Have Beauty Essentials for Fall
Here’s a cornucopia of products featuring this season’s festive colors and scents.
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Barbiecore Beauty: Pink Makeup Is In
From head-to-toe hot pink outfits to statement making accessories—and you guessed it, pink-centric makeup—celebs and influencers can’t get enough of pink these days.
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The Lazy Person’s Guide to Dopamine Beauty
These feel-good looks are low on effort but big on impact.
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How to Master the TikTok-Approved Sunburn Blush Trend
The faux sunburn look that’s taking TikTok by storm.
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I Tried the Vaseline Lash Lift Hack—and It Didn’t Go as Expected
After seeing a slew of unbelievable transformations online, I had to try it for myself—here’s how it went.
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Are You Using Hollywood Flawless Filter Wrong? Let’s Find Out
Make the most out of the internet-famous complexion enhancer everyone swears by.
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4 Braided Tendril Hairstyles for the Summer Season
These braided hairstyles will take you back to summer in the early 2000’s.
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I Reverse Washed My Hair for a Week—Here’s How It Went
I committed to reverse hair washing for a full week to find out for myself—here’s how it went.
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This Creamy TOM FORD Shadow Quad Was Made for You
Take the quiz to find out which TOM FORD eye shadow quad best matches your personality.
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5 Floating Liner Looks Based on Eye Shape
Here’s how to execute the floating liner look on your eye shape.
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Recreate Eckhaus Latta’s NYFW F/W 2022 Hair With Oribe
Whether you have long strands or a short cut, here’s how you can recreate the runway-ready looks with Oribe.
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Tutorial: Recreate Altuzarra’s Runway-Ready Hair at Home
Confirmed: effortless, undone hair is in, and you can create the look at home.
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Meet Allure’s Best of Beauty Award Winners for 2021
See which beauty products earned the iconic red seal—aka Allure editors’ coveted stamp of approval.
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Get Tom Ford’s Sultry & Sexy Runway Makeup Look
The easiest guide to sultry lids, sculpted cheeks, and a whole lot of sex appeal.
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Create Works of Art on Your Eyes With This Satisfying Shadow Hack
Artist Lavanya Wiles shares her creative hack for intricate (and satisfying) eye shadow looks.
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Recreate These Iconic Celebrity Makeup Looks From 2020
From Ariana to Zendaya, these are the celebrity eye looks you should be recreating this Halloween.
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4 Easy Halloween Makeup Looks for a Virtual Party
Read on for easy Halloween makeup and downloadable Zoom backgrounds for virtual parties.
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The Best Shades of Blush for Fall
Welcome pumpkin spice latte season with these autumn-approved cheek colors.
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How & Why to Try the Soap Brow Trend
Want the perfectly fluffy, feathered brow look? All you need is a bar of soap and a spoolie.
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