Paw Palette
![Paw Palette](https://dy6g3i6a1660s.cloudfront.net/-mWwCfLpKSOWR7rZSicNhgHqAUo/orig-7b/paw-palette.jpg)
They say necessity is the mother of invention. Crystal Hamilton, a makeup artist based in Santa Monica, California, saw a gap in the market for portable, ergonomic and hygienic makeup palettes. She developed the Paw Palette for herself, but their adorable shapes and ingenious design charmed beauty insiders and sparked a business. We spoke to the entrepreneur about how she came up with her brilliant product and how she balances her thriving company with her busy work as a makeup artist.